The shoes were also remembered for its high-contrast with the distinctive coloring of the leather upper and mudguard. This may have been intentional as Michael Jordan hosted a basketball clinic in Japan in the Summer of 1996. Some other facts: The design of the Air Jordan 12 was partly inspired by the “Rising Sun” emblem on the Japanese flag. 1997 was also the year that Jordan Brand was formed it easily became one of the most popular brands in the world, at times rivaling Nike proper. It was the first Air Jordan sneaker to feature no Nike or Swoosh logo anywhere on the sneaker (previous models still had it on the insoles), although the shoes did come in a Nike shoebox. However, the Air Jordan 12 should be remembered more for its place in time in regards to the power of Michael’s marketability. Despite coming off the release of arguably the greatest Air Jordan ever – the Air Jordan 11 – the Air Jordan 12 still drew fans to stores in droves as MJ won yet another NBA Championship. It goes without saying that the Air Jordan 12 was an immensely popular sneaker. The sneaker mostly built with premium full-grain leather, a detail that ended up being somewhat of a disadvantage due to its lack of breathability. A full-length cushion was encased in Phylon and placed above a carbon fiber mid foot shank. The Air Jordan 12 was the first Air Jordan sneaker with Zoom Air cushioning. Throughout the shoe’s run, five color ways were released – white/black aka “Taxi”, a white/red, “Obsidian”, a black/red “Flu Game” (more on this later), and a black/white “Playoffs”. The sneakers originally retailed for $135 and was designed by Tinker Hatfield. It debuted in 1996 and released throughout the 1996-1997 NBA season. The Air Jordan 12 is the twelfth Air Jordan signature shoe designed for Chicago Bulls legend Michael Jordan.
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